Craig Tornberg is in his 14th season with the New England Revolution, making him one of the club's longest-tenured employees, having joined the organization after the launch of Major League Soccer in 1995. Tornberg has more than 30 years of sales, marketing, management and entrepreneurial experience, including extensive work at all levels of soccer in this country.
As Vice President of Business Development for the Revolution, Tornberg oversees the team's activities related to generating and cultivating new business opportunities for the organization, as well as managing international events and special soccer projects at Gillette Stadium. Previously, he held the position of General Manager with the club from 2004 to 2008.
Serving as General Manager of the club from 2004 to 2008, Tornberg developed and maintained many of the relationships between the club and New England's ethnic communities and has been honored extensively for his commitment to the Spanish- and Portuguese-speaking communities in the region. Tornberg has been the only sports executive to be named to El Planeta Newpaper's list of 100 most influential people in the New England Hispanic community in each of the last four years. In 2005, Tornberg was honored at the Massachusetts State House for his efforts within the Caribbean-American community.
Tornberg also pioneered corporate sponsorship of the team's preseason team training tours, having arranged relationships to bring the team to Brazil, Bermuda, Costa Rica, Mexico, Ecuador, the Azores and several domestic locations.
With the League's launch in 1996, Tornberg's sales efforts established some of the highest ticket sales numbers in MLS history. He was the recipient of several league awards including the 2000 Salesperson of the Year and 2001 Top Group Sales Executive.
Tornberg serves on the Board of Directors of America SCORES New England and Project GOAL, two youth soccer and literacy after-school programs.
Tornberg and his wife, Elena, live north of Boston, and have a son, Jordi (3). He also has an older daughter, Stephanie.